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Seoul International Sourcing Fair is a specialized B2B exhibition for consumer goods,
attended by professional buyers from the distribution industry
with the purpose of facilitating business trade.

Trade Performance

Participation Scale

317 Exhibitors | 372 Booths | 17 Countries

Visitors Scale

10,311 Visitors I 3,559 Buyers

Official Buyer Biz-matching Scale

Consultation 1,113 times

Consultation amount 15,299 million KRW

The contract amount to 4,119 million KRW

Buyer Features

  • 2022 Buyers Visit Info

    Business
    51%
    General Visits
    49%
    Domestic
    90%
    Oversea
    10%
  • Main Decision-Making Buyers

    • Representative Level 58%
    • Middle Manager Level 25%
    • Assistant manager Level 17%
  • Major Registered Buyers

  • Main Business Meeting Result & Type of Buyers

    • Overseas distribution 19.6%
    • Buying and selling 16.5%
    • Online platform launching 15.4%
    • OEM/ODM manufacturing 14%
    • Selling on consignment basis 13.2%
    • Offline store launching 10.2%
    • Company merchandise and gift purchase 10.2%
    • Others 0.9%